Most leaders know
what they want to say.
Very few know
how to make it land.
We work with founders, CEOs, and CXOs to shape positioning in moments that matter — when clarity, credibility, and trust are non-negotiable.
About Maitreyee Goswami, Founder, Echo Communications
"The gap between
vision and voice
is where we work."
After two decades shaping communications strategy for some of the world's most recognised brands, I now work exclusively with founders, CEOs, and CXOs who are building trust, influence and shaping perception at scale.
My work sits at the intersection of narrative architecture, reputation management and executive visibility.
Through my work and platform, I'm increasingly focused on a simple idea: Narrative drives perception. Perception drives outcomes. Get both right, and leadership becomes a force multiplier.
Previously
What we do
Four ways
we can work
together.
Every engagement is built around your specific moment — the narrative you need to own, the perception you need to shift, or the presence you need to build. No templates. No generic frameworks.
Executive Communications Coaching
One-on-one coaching for founders and CXOs who need their leadership voice to match the scale of their ambition. We work on presence, narrative, and the ability to make conviction visible in any room.
Narrative & Positioning
For leaders navigating high-stakes moments — a fundraise, a launch, a pivot, a leadership transition. We help you build the story, sharpen the message, and ensure it lands with the audiences that matter most.
Reputation Strategy & Crisis Communications
When perception is under threat, speed and precision are everything. We work with leaders to assess, respond, and reshape — protecting what they've built while maintaining trust with the people who matter.
Brand Storytelling
For category-defining companies that need a narrative as strong as their product. We help build the communications architecture that turns a compelling company into a compelling story.
Who is it for?
Built for leaders
in motion.
Founders scaling their visibility and stepping into moments where public perception starts to shape outcomes
CEOs preparing for inflection points such as fundraises, IPOs, or leadership transitions where narrative becomes critical
CXOs expanding their influence and needing their external voice to match the weight of their role
Leaders navigating scrutiny or reputation pressure where how they respond will define trust going forward
Companies at a turning point whose narrative has not yet caught up with the reality of what they've built
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”
— Lee Iacocca
How it works
Precise by design.
Discovery call
A 30-minute conversation to understand where you are, what you're navigating, and whether working together makes sense.
Diagnostic
Before any work begins, we spend time understanding your current communications landscape — what's working, what isn't, and where the highest-leverage opportunities are.
Focused engagement
Every engagement is scoped precisely — no bloated retainers, no work that doesn't move the needle. We define outcomes at the start and measure against them throughout.
Ongoing advisory
For leaders who want a trusted thought partner on communications decisions as they arise — not just during a defined engagement. Available as a retained relationship.
Work with us
Your story, presence,
and positioning should
match your ambition.
A 30-minute discovery call. No pitch, no pressure. Just a focused conversation to see if there’s a fit.
Maitreyee personally reviews every submission and responds within 24 hours.